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Hedi Slimane’s New Retail Vision for YSL to be Unveiled in Shanghai
Hedi Slimane‘s vision for Saint Laurent is about to be set in stone with the news that the first Saint Laurent boutique is set to open in Shanghai. A 3,200-square-foot boutique in the Reel Department Store on Nanjing Road West, this will be the first store featuring Slimane’s floor-to-ceiling makeover. The new retail concept references the 1930s and the art deco movement and involves the use of black and white marble, raw concrete and ’30s style display furniture incorporating gold, silver, glass and mirror accents. The first store under the brand’s new direction, it won’t be the sole store for long as the company is slated to open another one in Berlin in November and a Paris flagship in February of next year.