Audi Unveils Quattro Slot Racing Experience
Audi recently teamed up with Canadian agency Zulu Alpha Kilo to create a handcrafted 20′ x 7′ slot car racing track to showcase the company’s all-wheel-drive Quattro system. Located in the business district of Toronto, the slot track allowed users to experience the Quattro system’s legendary grip while racing mini Audi A4 models. Mini cameras built into each model and linked to iPad controllers gave users a feel for what it would be like to actually sit inside an Audi as it whipped around a track; a companion site, Experiencequattro.ca logged each user’s lap times with the best ones being featured on the site. Check the video for a look at how the racing went down.