Share this article with friends Share

The Cost of a Logo

HUH. Magazine provides an interesting article on the cost of logos in the corporate world. Inspired by the controversy surrounding the London 2012 Olympics logo, the magazine decided to have a look at the backstory behind some of the world’s most recognizable logos. Covering a multitude of branded identities with price tags ranging from $0 to $211 million USD, the logos in question showcase the subjective nature of branding and in the process prove that sometimes less really is more. Catch the full article over at HUH. Magazine with a full breakdown of some major players’ logos.

Read Full Article

What to Read Next

SLIPSTREAM by FreelandBuck
Kenzo x Vans Authentic “Grape” Pack
Jil Sander 2012 Fall/Winter Eyewear Ad Campaign
Azealia Banks Dazed & Confused Magazine Cover Banned In Seven Countries
Oliver Spencer 2012 Fall/Winter Lookbook
OTH x JanSport Collection
Load More