Get 25% Off Memorial Day Sale | Use Code: MD25

SUPER: Manufacturing Glasses in Italy Video

Established by brothers Daniel and Simon Beckerman, alongside fashion photographer Sean Michael Beolchini, Italian eyewear label SUPER has made a name for itself in the industry with premium handmade frames and unique styles that manage to walk the line between retro and futuristic. Launched in the spring of 2007, the brand presents a look inside its Como factory in Northern Italy and the manufacturing process behind SUPER’s signature styles. Providing a look at both the construction of the acetate frames as well as that of the lenses, the four-minute video sees the transformation of cellulose powder and other raw materials into the final, hand-finished product.

Read Full Article

What to Read Next

Essentials: Aaron De La Cruz
Clare Rojas x Incase Limited Edition Collection
BADBADNOTGOOD "Bugg'n" Live @ Mad Decent Block Party
HYPEBEAST Eats... Oxtail Fried Rice by Blue Ribbon Sushi Bar and Grill Las Vegas
HYPEBEAST Trade: Kip Fulks Chief Operating Officer of Under Armour