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Established by brothers Daniel and Simon Beckerman, alongside fashion photographer Sean Michael Beolchini, Italian eyewear label SUPER has made a name for itself in the industry with premium handmade frames and unique styles that manage to walk the line between retro and futuristic. Launched in the spring of 2007, the brand presents a look inside its Como factory in Northern Italy and the manufacturing process behind SUPER’s signature styles. Providing a look at both the construction of the acetate frames as well as that of the lenses, the four-minute video sees the transformation of cellulose powder and other raw materials into the final, hand-finished product.