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New Balance is kicking off the advertising campaign for its Fall/Winter 2012 collection with this new Let’s Make Excellent Happen book, published by Transworld Japan. A must-have for fans of the iconic footwear label, this project explores the history of New Balance while diving into the brand’s most successful heritage pieces from the past. You’ll also get a section on street snaps and shoe maintenance, along with a glimpse at the forthcoming Fall/Winter 2012 collection. Starting today, you can look for the book at select TSUTAYA bookstores across Japan where it should retail for around ¥1,000 JPY (approximately $12.50 USD).