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JJ DOOM is a collaborative effort between masked emcee MF DOOM and genre-shifting producer/rapper Jneiro Jarel. The video for “Guv’nor” — a track that sees the idiosyncratic DOOM drawing on elements of his English background — was shot by director Ninian Doff in a warehouse and is the first from Key To The Kuffs. The album also features efforts from Portishead’s Beth Gibbons, Goodie Mob’s Khujo, and Damon Albarn, and is another release from the enigmatic rapper that will keep minds guessing and heads bobbing. Key To The Kuffs is available now from iTunes.