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As seen in the inaugural issue of HYPEBEAST Magazine, we present the “NONCHALANT” editorial by highly regarded stylist Akio Hasegawa. Featuring Hasegawa’s own direction and styling with grooming by Kenichi Yaguchi, the editorial features photography from Seishi Shirakawa and sees Masaya Ino modeling pieces from the collections of Yaeca, James Perse, Oliver Peoples, American Apparel, Kolor, Filemelange, Cartier, Converse, Nike Sportswear, New Balance, Needles, SASQUATCHfabrix and among others. “NONCHALANT” can be seen alongside our Supreme “Down & Out” editorial, an interview with Shawn Stussy, and much more in HYPEBEAST Magazine Issue 1: The Synthesis Issue, available here.