#adidasunderground: RWD and adidas present #takethestage – Day 10
The grime movement in the UK is one serious matter. Taking its roots from UK garage and drum ‘n’ bass, the reggae sound system culture, grime has been pulsating the beat of the British urban scene for since the early 2000s. Understanding the power of this energetic culture, #adidasunderground partnered with RWD magazine and opened its gates in Shoreditch, London for #takethestage – another unforgettable night full of bass-heavy beats and rhythmic actions on the dancefloors. The space, which has already been home to nine nights’ events of a different kind, has been transformed once again and offered a welcoming and energetic environment. Some of the genre’s biggest names, such Maxsta, Devlin, Wretch 32, Ryan Martelo, DJ Target, DJ Chewy and many more took over the live stage, blessing the scene with their signature, uptempo sounds until 4 a.m. – constantly animating the crowd to show off their dance skills and paying homage to their culture.