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Primitive‘s new looks for 2012 fall drop this Saturday, July 28. With the help of a star-studded cast including Paul Rodriguez, Torey Pudwill and Shay Maria, the Los Angeles-based label whets our appetites for its collection of new graphic tees, hats, fleece, skate decks and accessories. These looks were captured by Herman Jimenez on location while the team was out chilling in the great Golden State.