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OTHERS by HYPEBEAST: The Mystery Behind Acronym

When it comes to the world of technical fashion, there is arguably no other brand that has set the bar as high as Berlin-based Acronym. The brand founded by Errolson Hugh and Michaela Sachenbacher was conceived as a “unification of style and technology in apparel.” While aesthetics have long been the defining point of fashion, Acronym’s interest in utilitarianism and functionality has essentially created and filled a void that few knew existed. An opportunity to speak with co-founder Errolson Hugh is a rarity in itself as we toured his Berlin atelier and gained a greater understanding of the infrastructure and philosophy that has established Acronym as one of fashion’s most innovative brands.

Date: Jul 18, 2012  /  Views: 41  /  Author: Eugene Kan
Category: Style  /  Tags: Acronym, Fashion, Interviews, Videos, Errolson hugh, Others by hypebeast