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OTHERS by HYPEBEAST: The Mystery Behind Acronym

When it comes to the world of technical fashion, there is arguably no other brand that has set the

When it comes to the world of technical fashion, there is arguably no other brand that has set the bar as high as Berlin-based Acronym. The brand founded by Errolson Hugh and Michaela Sachenbacher was conceived as a “unification of style and technology in apparel.” While aesthetics have long been the defining point of fashion, Acronym’s interest in utilitarianism and functionality has essentially created and filled a void that few knew existed. An opportunity to speak with co-founder Errolson Hugh is a rarity in itself as we toured his Berlin atelier and gained a greater understanding of the infrastructure and philosophy that has established Acronym as one of fashion’s most innovative brands.

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