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Yves Saint Laurent to Change Name RTW Line to Saint Laurent

Newly-appointed Yves Saint Laurent creative director Hedi Slimane has decided a name change is in order for the storied brand in order to make a splash in the always-competitive high-fashion landscape. The house will be re-branded as “Saint Laurent,” for its original RTW line (previously known as Saint Laurent Rive Gauche) although the recognizable YSL logo will maintain a presence within the brand. According to WWD, Slimane is “recapturing the impulses that inspired the founder to launch the Saint Laurent Rive Gauche ready-to-wear line in 1966 – among them youth, freedom and modernity.”

Source: The Telegraph

Date: Jun 22, 2012  /  Views: 16007  /  Author: Staff
Category: Style  /  Tags: Yves saint laurent, Fashion, Hedi slimane, Saint laurent