Woolrich has announced their latest store opening where Regent Street meets SoHo in London’s West End. The store encompasses a light and airy ground floor unit designed with a raised ceiling and raw hessian wall weave which creates a heritage feel. The antique pagoda welcomes you into the store while vintage sporting equipment displays across the walls. Displaying collections from Woolrich John Rich & Bros men’s, the store will also carry the directional Woolrich Woolen Mills line for Fall/Winter 2012. The styling mixes tailored, English traditional clothing alongside American utilitarian workwear with modern fit and technology. The Woolrich store embraces the street’s reputation as a fashion-forward destination at the same time, bringing a neighborhood feel to this new pedestrian quarter in the heart of London.
81 Brewer St.