The smells that permeate from unwashed denim can often be a contentious issue for those who surround the life of an avid denim wearer. In their quest for high contrast, naturally worn denim, the odors come with the territory and are times an accepted byproduct of the process for the wearer. retaW hope to keep your denim as inoffensive as possible, especially given the impending heat and sweat of summer as they launch their MOOD* Denim Fragrance Liquid with hints of mint. Ensuring there’s no unnecessary indigo loss, the spray should provide what you’re looking for rather than throwing your jawnz in the freezer. Some aptly designed packaging includes an indigo colored cap and body.