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Heel Bruise is a developing Southern California streetwear label centered around the rich graphical heritage of skate culture found in the Golden State. For its Summer 2012 catalog, Heel Bruise enlisted the help of photographer Robbie Jeffers to shoot a lookbook for the line’s clever graphic T-shirts, wovens and trucker hats. Included in the collection is a collaborative venture with San Francisco street photographer and journalist Travis Jensen, entitled “The City’s Getting to Me.” You can shop the collection in its entirety from the Heel Bruise online store.