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fragment24 represents Hiroshi Fujiwara‘s own approach to the ever-popular concept of flash sales with an added element of editorial. As the name suggests, a specially curated list of items chosen by Hiroshi Fujiwara will be available for one day only. Given the general inability to maintain product exclusivity to the same levels as the past due to the prominence of the internet, fragment24 will hopefully rekindle this aspect of acquisition. In addition to the release of the item, HF himself will offer a background into the item and why he selected the item for fragment24. fragment24 will begin at 12:00 a.m. UTC+9 on June 22, 2012.