Bamford Watch Department has recruited two of the most iconic military characters of all time — Beetle Bailey and Popeye the Sailor — to serve as the inspiration for an exclusive Americana and military-themed watch collection. Through a unique collaboration with King Features Syndicate and fashion tastemaker Darren Romanelli, known for his popular fashion brand Dr. Romanelli (DRx), the world’s laziest private and the mightiest mariner will be integrated on the fronts of the custom-designed watches. The back of each watch will be engraved with the Dr. Romanelli logo and numbered edition. Each watch comes with a custom comic strip and, through an innovative packaging concept, the collection stays true to the classic properties and celebrates both the Army and Navy. The groundbreaking collaboration with Bamford Watch Department follows on a successful national back-to-school retail promotion with Bloomingdale’s which featured limited-edition Beetle Bailey and Popeye Army vs. Navy-themed merchandise, including high-end apparel, accessories and collectible items, also curated by Romanelli. Stockists for this new collaboration will include: Lane Crawford (Hong Kong), Exit (Hong Kong), E’Collezione (Singapore), Just One Eye (LA), The Webster (Miami), colette (Paris) and Dover Street Market (London/Tokyo).