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Braun Reissues Dieter Rams Designed DW30 Watch

Thirty years ago, influential industrial designer Dieter Rams created a watch for Braun that perfectly encapsulated his Neo-Bauhaus desire to craft objects that used “as little design as possible.” Now, Braun has reissued the watch, making only minor adjustments to its form — most notably with the addition of a digital LCD screen. While back in 1978 Braun issued just 3,000 examples of the timepiece, they have made the updated version much more readily available, currently retailing for $250 USD on the Vetted online shop. The Braun DW30 Watch will also be made available this August at the MoMA Store.

Source: Co.Design

Date: Jun 29, 2012  /  Views: 25  /  Author: Jake Woolf
Category: Style  /  Tags: Accessories, Watches, Fashion, Dieter rams, Braun