AAPE By A Bathing Ape Harajuku Store Opening Limited Boxset
Having announced the impending grand opening of its first ever AAPE store in Harajuku Tokyo just a day ago, A Bathing Ape and its sub-brand, AAPE offers a limited edition boxset to its newly tapped audience. With a range geared towards the Generation Z, 1990s youth, AAPE will retail its boxset for ¥6,300 JPY (approximately $79 USD), which includes a New Era Cap, two iPhone 4 cases and a custom flashlight. The full set is wrapped in a toy-like plastic packaging that maintains consistency with the brand’s playful street roots. In addition to this exclusive souvenir, AAPE will throw in a novelty umbrella for any purchase of ¥5,000 JPY (approximately $63 USD) or more. Be sure to arrive early on June 30, as these items will be extremely limited.