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Swiss watchmaker, Swatch, opened its doors back in 1983 with an idea to combine top-quality craftsmanship with affordable prices in an effort to fight against the rise of Japanese-made products. Now one of the more dynamic watchmakers today offering unique innovations, Swatch presents its latest Sports collection for the summer of 2012. Aligning with its previous releases, these watches feature one of the brand’s best selling models, the New Gent, with all-over patterns inspired by various action sports. The Swatch Sports collection will arrive shortly at select stockists around the globe as well as at the brand’s webstore.