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Longtime friends Paul Rodriguez, Torey Pudwill and Nick Tershay, aka Nick Diamond, have come together for a collaborative collection between their three respective companies: Primitive, Grizzly and Diamond Supply Co.. This commercial from the brands sees P-Rod, Pudwill and Diamond, alongside the beautiful Shay Maria, showing off some of the looks from the collection as well as a behind-the-scenes look at their take on the Bear Flag. Dropping this Saturday, May 12, Primitive will be celebrating the release from 2 p.m. to 6 p.m. with special appearance, food, music and more, while models Dawn Jaro and Alexis Lopez will be on-hand serving drinks.