Pharrell Williams i am OTHER Media Group Video

Pharrell Williams always seems to have something cooking, so it should come as no surprise that the renaissance man has launched an uplifting video for his media venture: i am OTHER. Seen as way more than merely a record label, and instead a cultural movement of sorts, i am OTHER welcomes “thinkers, innovators and outcasts.” Presented with a slightly sci-fi twist, Williams is clear in his mission – to make “others” and the idea of thinking independently a much more mainstream ethos than merely following trends that have already been presented.