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Storied German-born designer Karl Lagerfeld has appointed Luisa Via Roma the exclusive online retailer for his men’s line that coincides with his foray into more affordable clothing via his Masstige imprint that has been universally well-received. The men’s collection boasts T-shirts, jeans, biker jackets and trench coats – with a planned in-store preview in Florence as part of a blogger event dubbed “Firenze4Ever” taking place June 15-17. Among exclusive products on sale will be three T-shirt designs done especially for Luisa Via Roma by Lagerfeld and the English graphic design agency I Love Dust.