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initial Lifestyle Store

Hong Kong-based retailer, initial, opened its doors back at the turn of the century offering a comprehensive collection of international fashion labels as well as its own. Its early mission surrounded retailing emerging brands with a passion for marketing a lifestyle through garments, typically inspired by Japanese craftsmanship or vintage Americana workwear. Now in its second decade of business with two Asian locations, initial has recently added a Lifestyle Shop to its Hong Kong boutique in Causeway Bay. Fusing fashion and personality into a cohesive blend that defines a unique lifestyle, this shop barters an eclectic blend of global brands offering everything from home goods and wall decorations to haute couture bikes and personal grooming goods, with brands including Tokyo Milk, Pubeco and Jin Akihiro Woodworks to name but a few. Check out the images of the tastefully cluttered retail space and be sure to stop by if you’re in the area.

initial Lifestyle Store
Shop D1-D3A & C
310 Gloucester Road
Causeway Bay
Hong Kong

Photography: HYPEBEAST

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