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In4mation 2012 Spring/Summer Collection Lookbook

In4mation‘s Honolulu skate roots run deep. And while it’s rarely ever ‘not’ summer on their island, the brand is going back to those warm, summery roots for their Spring/Summer 2012 collection. The newly released lookbook for the line was shot by Matt McGinley in Honolulu’s historic A’ala Park. You’ll notice the tees, snapbacks, and accessories from the collection cull a wide variety of inspiration from the childhood cartoons and culture of this generation’s skaters. The end result is slightly cutesy, slightly risque, but all in good fun. Everything from the lookbook should already be available from the In4mation web shop, found here.

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