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Alexander Wang Celebrates Beijing Opening

From his child years, Alexander Wang never envisioned himself in China, but flash-forward to today, where the famed designer is set to extend his brand to the Chinese market with the opening of a 5,000-square-foot, multi-floor flagship store in Beijing. The grand opening celebration included a red-carpet event that drew rapper A$AP Rocky, Zoe Kravitz and Penn Badgley, along with a number of other popular Chinese film talents. The store itself was designed by architect Joseph Dirand, who spared no expense in using marble, bronze and rich leathers to best accommodate the senses of the shopping clientele. Unlike some European labels, Wang is not designing a special collection exclusively for debut in the Chinese market — the store will operate just as his New York or Paris flagship stores. The opening has been called a “homecoming of sorts” for Wang (whose parents are Taiwanese), who plans to open two more stores in China, and several more across Asia by the end of the year.

Source: WWD

Date: May 14, 2012  /  Views: 106  /  Author: Zach Pina
Category: Style  /  Tags: Retail, Alexander wang