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Japanese brand RUGGED FACTORY has rolled out their Spring/Summer 2012 lookbook which looks to build upon essential garments we’ve seen presented from them in the past. Utilizing “rugged ivy” as their point of inspiration, the brand has focused on adding a twist to pieces like spring jackets, shirts and shorts. A variety of prints and colors have been employed which creates a regal yet rough and tumble aesthetic. Expect to see these latest pieces from RUGGED FACTORY at select retailers in the coming weeks.

Source: honeyee

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