Opening Ceremony to Open Pop-Up Shop for London’s 2012 Olympic Games
Opening Ceremony has announced plans for its first European venture with a pop-up shop opening in Covent Garden in London just before the 2012 Olympics. Opening Ceremony London will stock the retailer’s own ready-to-wear and accessories as well as collections from designers including Kenzo, Maison Michel, Toga and Rodarte. Also included will be the debut of the collaboration between Opening Ceremony and adidas. Special products have also been exclusively made available by brands including Proenza Schouler, Chloë Sevigny for Opening Ceremony, Norma Kamali, Band of Outsiders, Delfina Delettrez, Christopher Shannon, Pamela Love, Kitsuné, Sunspel and Patrik Ervell. The 3,000-square-foot temporary store will open in July at 31-32 King Street. Following the Olympics, the pop-up will close in the fall and be replaced by a larger store at 35 King Street.