A journey, both literal and metaphorical, is at the heart of Louis Vuitton’s Spring/Summer 2012 collection. “After all travel forms the foundation of the brand. This is a fundamental part of the lineage and language of Louis Vuitton and is a central component of what it stands for today,” says Kim Jones, the Men’s Style and Studio Director. With this in mind, garments are more traditional in nature but still contain that flare we’ve come to expect from Louis Vuitton. Model Werner Schreyer stars in this season’s ad campaign and catalog shot by Alasdair McMellan that took place during an African safari. The images showcase dashes of color and refinement alongside blue skies, majestic animals and sunsets to die for.