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In his ongoing quest to conquer every platform he sets his sights on, Jay-Z has announced his plans for a Facebook game titled Empire. According to the synopsis of the beta game, “Empire takes you on a journey from the streets of Marcy Housing in Brooklyn to the hotspots of the rich and famous: from hustler, to entrepreneur, to business mogul. But, don’t forget friends and family, or your karma will suffer. Make the right choices and you can have it all: cash, bling, fame, street cred and good karma.” With similarities obviously drawn from Jay’s past, some see this game as a way for artists to connect with fans in an all-new way.