HYPEBEAST Spaces: A Tour of the Palladium's Offices With Barney Waters

Vice President of Palladium’s marketing team, Barney Waters, invites HBTV inside his office for a rundown on what makes the iconic brand tick. The age-old saying, “power in numbers” would be perhaps better translated to Waters’ small five-person team as “power in the details.” What the team may lack in sheer manpower they more than make up in their rigid attention to the culture, presentation, and the identity of the Palladium brand. His humble workspace is a representation of the environment that he perpetuates amongst the team — characterized by less of a traditional “global” office as opposed to a creative studio of sorts. Fusing his own personal interests with his Palladium position, Waters’s desk is scattered with deadstock Mass Appeal Magazine covers, the art of D*Face, and archives highlighting the well-known Japanese affinity for all things American culture. In an era in which many “heritage” brands find themselves struggling to define their place in the ever-changing expanse known sweepingly as “footwear,” a glimpse behind the scenes of the taut Palladium marketing collective is a welcome refresh.

Director: David Gallardo