This past Saturday, Casio opened its first ever concept store in London at the shopping hub of Covent Garden. The 933 sq. ft., two-floor retail space designed by creative agency HarrimanSteel features a streamlined monotone theme with tastefully exposed brick walls, interactive projection displays, and bespoke display fixtures in white and black. Additionally, the renowned watchmaker displayed its highly anticipated MR-G line which blends G-Shock technology with luxury craftsmanship. In a store that reappropriates refined industrial materials to tell the Casio toughness story, we’re anxious to see what the London location will bring – exclusive collaborations, limited edition releases, and maybe even ventures into new markets.
Casio London Concept Store
Unit 5B, The Market Covent Garden
London WC2E 8RA
Photography: Ravi Sidhu/HYPEBEAST