The digital filmmaking world gets yet another entrant to its playing field. Blackmagic Designs delivers the Blackmagic, a handheld digital cinematic camera stuffed with some innovative technologies and impressive specs. Catering to creatives on a budget or people not ready to venture into the five digit price range of RED and the soon to be released C300, the camera features a high-resolution 2.5K image sensor and 13 stops of dynamic range – giving the ability to reproduce genuine professional quality video. Even more, the camera is conveniently compatible with both EF and ZE mount lenses, an imperious factor for anyone with Canon or Carl Zeiss lenses. Data is stored on removable 2.5” solid-state drives and is written at 5 MB/frame in RAW 2.5K (that’s about 30 minutes of 24p video on a 256 GB solid state disk or five times that amount using compressed HD formats.) The Blackmagic Cinema Camera will be released in July of this year and will retail for approximately $2,995 USD.