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adidas Crazy Light 2 Media Launch Event Recap

Yesterday adidas Basketball held a special media launch of the brand’s latest hoops shoe: the adiZero Crazy Light 2. Giving editors the chance to try the shoes out for themselves, a select group of invitees were taken to the Los Angeles Clippers training facility to see how the shoe performed on the court. Weighing in at only 9.5 ounces, this new design from Robbie Fuller replaces its predecessor – the adiZero Crazy Light – as the lightest shoe in basketball, nearly 10 percent lighter than the nearest competition. In addition to its reduced weight, the new adiZero Crazy Light 2 is stronger, more aerodynamic, and comes in brighter colors. The increased strength of the shoe comes from an enlarged asymmetrical SPRINTFRAME, allowing for maximum motion control. The new aerodynamic three-layer SPRINTWEB is the thinnest ever, with a tighter web layout that gives players enhanced vertical and horizontal strength. Overall, the shoe’s new geometry allows for maximum weight savings, energy return and motion control. Five colorways will release on May 24 for $140 USD, including the electricity colorway seen above, along with a metallic finished black/white/red and three others. The adiZero Crazy Light 2 will be available on adidas.com and other leading retailers. Stay tuned for an interview with Robbie Fuller in the coming days.

Photography: Brandon Shigeta/HYPEBEAST

Date: Apr 25, 2012  /  Views: 46  /  Author: L. Ruano
Category: Style  /  Tags: Adidas, Footwear, Adidas crazy light 2, Adidas basket