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Vault of the Secret Coca-Cola Formula by Second Story

In American folklore, few recipes are as closely guarded as the trade secrets belonging to the

In American folklore, few recipes are as closely guarded as the trade secrets belonging to the original Coca-Cola soft drink formula. To reinvigorate some of that lore, as well as create a flow of visitors to its Atlanta-based museum, Coca-Cola has enlisted the help of advertising agency Second Story Interactive Studio to craft an innovative and hands-on learning experience befitting of the highly secretive recipe. In this video, you can see how the new exhibition is built around a massive vault containing stories, games, and installations allowing participants to directly interact with the mysticism surrounding the legendary formula.

Source: designboom

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