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Vault of the Secret Coca-Cola Formula by Second Story

In American folklore, few recipes are as closely guarded as the trade secrets belonging to the original Coca-Cola soft drink formula. To reinvigorate some of that lore, as well as create a flow of visitors to its Atlanta-based museum, Coca-Cola has enlisted the help of advertising agency Second Story Interactive Studio to craft an innovative and hands-on learning experience befitting of the highly secretive recipe. In this video, you can see how the new exhibition is built around a massive vault containing stories, games, and installations allowing participants to directly interact with the mysticism surrounding the legendary formula.

Source: designboom

Date: Mar 26, 2012  /  Views: 8429  /  Author: Zach Pina
Category: Design  /  Tags: Coca-cola, Interior design, Second story