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In a world where consumer conservationism trends at an all-time high, Swedish label Uniforms for the Dedicated strives for a heightened level of sustainability. To show off its Spring/Summer 2012 collection within its natural element, the brand has created the story of the “Blue Cone Colony,” a collaborative film between the labels and Treehotel — a remarkable entrepreneurial hotel project situated deep within the forests of Sweden. The collaboration possesses a level of dual relevance capitalizing on both brands dedication to environmental integration.