Swiss watchmaker TAG Heuer enters the telecommunications world offering, in their words, “The first luxury phone crafted for high performance.” Inspired by the brand’s heritage in GT cars and Formula 1, the phone is Swiss engineered for ultimate lightness and strength, using only high-tech materials. Built with a shockproof rubber chassis strengthened by screwed-in titanium and carbon fiber bridges, the technical features further advance the phone with a high speed processor, the latest Android software, and a customizable 3D user interface. The result is true avant-garde innovation, blending both luxury and performance. The new TAG Heuer Racer collection starts at €2,800 EUR (approximately $3,678 USD), retailing in TAG Heuer stockists, luxury mobile boutiques, and select watch and jewelry suppliers in July. Sign up here to receive up-to-date release information.