Share this article with friends Share

PUMA Social: "Surfing" Video

PUMA Social follows the ‘after hours,’ social lives of their athletes. In their latest video short titled “Surfing,” PUMA explores a subtle soapbox social message, decrying the vapid ‘stars’ and programming of reality television. At the same time, the short encourages everyone to live their own lives and seek their own adventures, instead of living vicariously through the proposed role models of television and media. You can find more information on PUMA’s Social movement here.

Read Full Article

What to Read Next

Stussy x Lowe Alpine “Break” Back Pack
THE AVANT/GARDE DIARIES: AV Club Curated by Mike D
HUF 2012 Spring Collection Part 2
Phil Frost: The Inspiration of Bob Marley
Vans 2012 Spring Old Skool Gold Coast Pack
Centre Commercial: Bleu de Paname x Tyrsa "Ici C’est Paname" Video