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Global sport/lifestyle brand PUMA revamped its PUMA Store in Amsterdam with a new joyful, innovative, and sustainable retail design that enhances the display of PUMA’S collections and offers cutting-edge technology features to engage with customers. The general store design principles have been optimized through a clear gender and product category navigation where footwear comes first in presentation and visibility. On over 290 square meters and three floors of shopping space, the store offers a broad range of footwear styles and a host of other products. With sustainability at its construction, PUMA Amsterdam is both eco-conscious and environmentally responsible.
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