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Contemporary menswear brand, Percival, puts emphasis on British-made quality workmanship, timeless styling and clever detailing over trend-led, disposable fashion, to achieve a sense of playful adventure within their designs. The Spring/Summer 2012 collection is based on obligatory tasks individuals had to undertake as youths during the summer. The collection sees the British label incorporate rare fabrications, playful/contrasted linings, buttons and unexpected colors for an undertone of the eccentric British gentlemen. The collection shows Percival’s unique brand aesthetic and famed attention to detail that favors the timeless over the faddish. Key pieces include the Bright Yellow/Navy Reversible Rain Mac with brushed PUC and removable hood, the Pool Print T-shirt and the Beige Donkey Jacket. The collection will be available from percivalclo.com and ASOS.

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