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There is no denying that the reach of social media has affected our planet, connecting individuals at a pace and personal level that could never have been predicted. KONY 2012, a year-long project created by Invisible Children, intends to use this revolutionary social tool to spread the word and make known Joseph Kony, the leader of the Lord’s Resistance Army (LRA) in Uganda. For over 20 years, Kony has abducted children and forced them into warfare to serve his own motivation for power. The purpose of the KONY 2012 campaign is simply to make him famous, not so that he may be celebrated, but because the idea that knowledge is power. If the world is aware of his agenda, we will be motivated to stop him. Throughout this exceptionally compelling and well-made 30-minute video, director Jason Russell narrates and tells the story of how he got involved with this crisis and how he feels a new precedent for international justice can be set if the word is spread about Joseph Kony, eventually leading to his arrest. The video and the project will expire December 31, 2012. For more information, watch the above video and head to the KONY 2012 site here.