Essentials: Stephen Monaghan
FOUNDER AND DIRECTOR OF SANECOMMUNICATIONS
Today’s fashion industry is not that same monster it was 10 years ago, let alone 20. With an increase in various platforms for which people consume media, it has become more difficult to bring the right product in the right tone of voice to the right people that will not only hear your message, but listen to it. Welcome Sane Communications. A globally integrated fashion public relations company, Sane Communications and its various subsidiaries, including bespoke creative direction team Sane Asylum, works directly with a strong list of internationally recognized media outlets to secure stand out editorials for its clients, ranging from Danner Stumpton to Silas. Coming by way of London, this brand’s Founder and Director, Stephen Monaghan aka Esteban Muchacho Sane, links up with HYPEBEAST for our popular Essentials series. A family man, Monaghan is known for his gift of the gab and extensive branding knowledge. With additional ventures including a partnership in online menswear store TheGreat-Divide.com and Co-Director of The Secret-Agents, we get a detailed look at the English creative’s eclectic tastes. Always conjuring up schemes to advance his brands and clients, Monaghan carries multiple external hard drives, notebooks and personal electronics. Continuing with a love for reading and timeless garbs, the Essentials table is lined with international editorials and celebrated brands like Rolex, Porter, ACL and Supreme. So where does this toting piece stack up against past favorites?