Darcel x colette Carnaval 2012 Souvenirs Collection

colette, the cultish multibrand concept store in Paris, will celebrate its 15th anniversary this weekend with a free carnival open to the public in the Jardin des Tuileries. To coincide with the occasion, they’ve teamed with Darcel on a set of souvenirs that plays on the theme of the festive atmosphere. Featured items include shirts, candy, Burn Intense & Burn Day energy drinks, iPhone cases and sweatshirts. Though the Tuileries plays host to Fashion Week and summer carnivals, colette Carnaval marks the first time a brand has been granted access to the gardens for a public event — a generous nod of support from the city, and further evidence of colette’s clout in the fashion capital.

What to Read Next

Sunset Craftsmanship Co. Short Film
Grovo: Viral Branding with Greg Rivera of Mishka
COMME des GARCONS 2012 Very Black Collection
Solebox x Reebok 2012 Omnizone Pump "Solemagic" Video
White Mountaineering Flower Hightop Sneaker