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BEAMS x Ace Hotel Interview Video

Ace Hotel is no stranger to collaborations, having aligned with the likes of Converse, Incase, Martin Greenfield, Generic Surplus and many more. With hotels spanning across the states, from Palm Springs to New York, the historical preservationist prides itself as a hotel capable of reinventing hospitality fueled by localized, handmade culture. In this short interview, Cultural Engineer of Ace Hotel, Alex Calderwood, speaks on the spirit of the hotel brand and its most popular joint effort to date with influential Japanese fashion house, BEAMS. A truly collaborative initiative where products are designed and manufactured in both America and Japan, this collection grew out of a shared charisma for heritage, craftsmanship, and a passion for making things. By the end of this video, Alex hints at a possible Tokyo location which will surely be a major success for the inventive hotel.

Date: Mar 6, 2012  /  Views: 0  /  Author: Robert Marshall
Category: Style  /  Tags: Beams, Ace hotel, Fashion