T by Alexander Wang 2012 Spring Campaign featuring Die Antwoord
Alexander Wang’s spring offering is a reflection of speed and adrenaline so it seems only apropos that he has enlisted the help of South African rap collective, Die Antwoord, to bring some of their similar and signature traits to the campaign. This T by Alexander Wang campaign was shot by Dan Jackson, and the band was flown in to appear in the images and two videos; a behind-the-scenes clip and the official campaign with “Fatty Boom Boom” from Die Antwoord’s new album Ten$ion playing. Later this month, MTV will put both videos in rotation on 120 Minutes. “I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” Wang said.