Located in the revolutionary BOXPARK pop-up mall in Shoreditch, PUMA opens a new concept store, dubbed “TWENTYONE.” This retail project offers an interesting cohesive scheme as the store is built around the mall’s 21st unit. This new concept shop will offer new stock and organize events and promotions every 21 days. Visitors will be welcomed with a menu board at the entrance highlighting the 21 exclusive footwear options offered in store. Keeping in line with its ecological principles and BOXPARK’s inventive approach on building sustainable structures by means of container vans, each pair of shoes will come in PUMA’s Clever Little Bags and highlight some icons from the PUMA Eco Table that indicates the eco-friendly materials utilized.

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