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Following up its previous “Nobel Experiment” fall/winter collection, California menswear purveyor Publish unveils its Spring 2012 collection lookbook. Arriving this time under the aptly branded guise, “The Pursuit of Cool,” the range retains the brand’s penchant for strict attention to detail, quality construction and tailored fits. The collection takes on both an outdoor and street-ready aesthetic through an assortment of parka outerwear piece, cinch hem pants, patterned button-up shirts, and well-fit shorts. Publish ventures into a slightly more experimental route with the application of unconventional all-over-print patterns arriving via an array of floral patterns.