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Aptly branding its forthcoming seasonal arrangement, Italian denim label Meltin’Pot introduces its Spring/Summer 2012 collection via a very upbeat video titled “TUNE INTO SUMMER.” Inspired by a longing for the freedom, prerogative and vitality afforded by the warmer months, the video reflects the creativity of its unique denim washes and fits through psychedelic footage set to the concert backdrop of upcoming band Melomanics. Meanwhile, the label manages to remain true to its fundamentals with its strict attention to detail, extensive textile and material research, as well as quality of construction. The Meltin’Pot Spring/Summer 2012 collection accurately represents the label’s continued maturity and expertise without sacrificing the same youthfulness and edge that has characterized its designs since day one.
Producer: …,staat creative agency