Jamie Hewlett for Absolut London Launch Limited Edition Bottle

The latest limited-edition from Absolut is a collaboration with one of the UK’s leading graphic artists, Jamie Hewlett. Absolut London celebrates the vibrant cultural city, capturing London’s creativity and rich style heritage in a unique bottle design which goes on sale in Selfridges and Harvey Nichols on March 1. Designed by Jamie Hewlett, the bottle is a unique take on the city’s style and fashion pioneers over the past 200 years. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped the present fashion scene. To celebrate the launch, Absolut will be offering consumers the chance to win one of 50 bottles via Instagram starting February 9. There will also be the chance to buy one of only 50 unique collectors gift packs, which go on sale on March 22. More information can be found on the Absolut UK Facebook page.