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It goes without saying that Patta boutique is one of the most celebrated and deeply rooted names in both sneaker and street fashion to date. Frequenters to the site and those knowledgeable of the culture need no introduction to the Patta name. As media director and designer to the Amsterdam boutique, Masta Lee is fully invested into bridging the gap between the local Amsterdam lifestyle and the broader community by carefully curating the Patta website and Patta’s social media accounts. As a brand ambassador of sorts, Lee is not only fully entrenched into interacting on a day-to-day basis with both local and global clientele, but he also spends his time focusing on a range of in-house designs and collaboration projects – a category underneath the Patta umbrella that consistently speaks for itself through the shop’s ever-evolving list of like-minded alliances and co-created products.\
Photography: Simon van Wijk/HYPEBEAST