Essentials: Gen Cheung
CO-OWNER OF WORKWARE & SON
Buying vintage is a brilliant way to build a wardrobe. Pieces are often cheaper and made from expert craftsmen who had a passion for creating a product. Let’s not also forget these heritage garbs pay respect to a lost era of fashion that helped paved the way for modern day design. Gen Cheung is obsessed with vintage items, both in fashion and product. Co-owner of Workware & Son, a Hong-Kong boutique retailing vintage Americana, Cheung recently took another step towards fashion excellence developing and releasing through the shop his own denim line inspired heavily by the legendary cuts from Levi’s storied history. This walking encyclopedia recently linked up with HYPEBEAST for our Essentials series, highlighted great product, both old and new. From a pair of vintage Ray-Bans and an antique college jacket, to a visvim wallet and NT Cutter needed to open boxes of clothes lost in your grandparents basement, this man knows style.